Building Luv AJ with the belief that well-made jewelry should be accessible to everyone, Amanda Thomas also shares the belief that jewelry should instill a sense of confidence unlike any other accessory. Seen worn on many celebrities, Luv AJ pieces have become a staple for Bella Hadid, Kendall Jenner and many more. Luv AJ creates bold, fun and wearable pieces that are as unique as their wearers.