Soft Focus

Soft Focus is a curated line of stylish loungewear, focused on crafting contemporary silhouettes out of quality, plant-based fabrics. Their ethos: made for lounging, styled for life. Soft Focus pieces have all the comfort + ease of your favourite PJs, but with the polish of a totally put together look. Sammi Smith is the founder, designer + chief do-er of all things at Soft Focus. Understanding that the easy go-to of PJs all day + old sweats is fun for a bit but eventually wanting to get dressed, Smith took the leap in 2017 and Soft Focus was born. The style goal: easy, casual clothing that didn't sacrifice personal style for comfort. Their approach is designing quality pieces, made to last + produced in small runs, from sustainably sourced, plant-based materials. 
Soft Focus's classic lounge pant is back, made in a subtle mix of black, plum + blue stripe cotton shirting. Featuring an elastic, drawstring waist, in-seam pockets + a relaxed fit that’s perfect for low-key lounging + pretending that it’s nap time, all the time.Soft Focus's classic lounge pant is back, made in a subtle mix of black, plum + blue stripe cotton shirting. Featuring an elastic, drawstring waist, in-seam pockets + a relaxed fit that’s perfect for low-key lounging + pretending that it’s nap time, all the time.
On sale

Soft Focus

The Lounge Pant Millbrook Stripe

$99.99 $128
Easy-breezy. The fit of this new sweatpant silhouette is high-rise with a relaxed fit and straight, semi-wide leg. Made in 100% cotton french terry, The Breeze Sweatpant will have you feeling confident + cozy whether you’re running to your next Zoom meeting or running for brunch. Our fave feature – the raw, rolled hem can be easily shortened to customize to your perfect length. Designed by Soft Focus. Also available in Graphite + Sea Breeze.Easy-breezy. The fit of this new sweatpant silhouette is high-rise with a relaxed fit and straight, semi-wide leg. Made in 100% cotton french terry, The Breeze Sweatpant will have you feeling confident + cozy whether you’re running to your next Zoom meeting or running for brunch. Our fave feature – the raw, rolled hem can be easily shortened to customize to your perfect length. Designed by Soft Focus. Also available in Graphite + Sea Breeze.
On sale

Soft Focus

The Breeze Sweatpant Ivory

$124 $155
Easy-breezy. The fit of this new sweatpant silhouette is high-rise with a relaxed fit and straight, semi-wide leg. Made in 100% cotton french terry, The Breeze Sweatpant will have you feeling confident + cozy whether you’re running to your next Zoom meeting or running for brunch. Our fave feature – the raw, rolled hem can be easily shortened to customize to your perfect length. Designed by Soft Focus. Also available in Ivory + Sea Breeze.Easy-breezy. The fit of this new sweatpant silhouette is high-rise with a relaxed fit and straight, semi-wide leg. Made in 100% cotton french terry, The Breeze Sweatpant will have you feeling confident + cozy whether you’re running to your next Zoom meeting or running for brunch. Our fave feature – the raw, rolled hem can be easily shortened to customize to your perfect length. Designed by Soft Focus. Also available in Ivory + Sea Breeze.
On sale

Soft Focus

The Breeze Sweatpant Graphite

$124 $155
One sweatshirt – two silhouettes. Featuring Soft Focus's signature open neckline, effortless drop shoulder silhouette + ruched, elastic cuffs, The Scrunch Sweatshirt can be worn loose or cinch it in using the drawcord ties at the hem. Keep it breezy or bring in the volume – you decide. The cropped length hits below the natural waist + works perfectly with the high-rise Breeze Sweatpant for a chic sweatsuit look. Also available in Graphite + Sea Breeze.One sweatshirt – two silhouettes. Featuring Soft Focus's signature open neckline, effortless drop shoulder silhouette + ruched, elastic cuffs, The Scrunch Sweatshirt can be worn loose or cinch it in using the drawcord ties at the hem. Keep it breezy or bring in the volume – you decide. The cropped length hits below the natural waist + works perfectly with the high-rise Breeze Sweatpant for a chic sweatsuit look. Also available in Graphite + Sea Breeze.
On sale

Soft Focus

The Scrunch Sweatshirt Ivory

$124 $155
One sweatshirt – two silhouettes. Featuring Soft Focus's signature open neckline, effortless drop shoulder silhouette + ruched, elastic cuffs, The Scrunch Sweatshirt can be worn loose or cinch it in using the drawcord ties at the hem. Keep it breezy or bring in the volume – you decide. The cropped length hits below the natural waist + works perfectly with the high-rise Breeze Sweatpant for a chic sweatsuit look. Also available in Graphite + Ivory.One sweatshirt – two silhouettes. Featuring Soft Focus's signature open neckline, effortless drop shoulder silhouette + ruched, elastic cuffs, The Scrunch Sweatshirt can be worn loose or cinch it in using the drawcord ties at the hem. Keep it breezy or bring in the volume – you decide. The cropped length hits below the natural waist + works perfectly with the high-rise Breeze Sweatpant for a chic sweatsuit look. Also available in Graphite + Ivory.
On sale

Soft Focus

The Scrunch Sweatshirt Sea Breeze

$124 $155
No running required. No jogging required. Combining polished trouser tailoring with the comfort of Cotton French Terry, the Crop Joggers are here to take over your wardrobe. Whether you’re running to your next Zoom meeting or running for brunch, feel confident + cozy in our take on this season’s must-have wardrobe staple.No running required. No jogging required. Combining polished trouser tailoring with the comfort of Cotton French Terry, the Crop Joggers are here to take over your wardrobe. Whether you’re running to your next Zoom meeting or running for brunch, feel confident + cozy in our take on this season’s must-have wardrobe staple.
On sale

Soft Focus

The Crop Jogger Ember

$124 $155

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